What Is Search Engine Optimization (SEO)?
This is search engine optimization clarified by regular
specialty as a team with search engine land imagine for a minute that you're a
librarian but not a normal one you're a librarian for every book in the world
people depend on you every day to find the exact book they need how do you do
if you need a system you need to realize what's inside each book and how books
identify with one another your system needs to take in a lot of information and
spit out the best answers for benefactors addresses it is anything but a simple
quest for new employment motors like Google and Bing are the librarians of the
internet their systems collect information about every page on the web so they
can help individuals find precisely what they're searching for and each hunt
engine has a secret recipe called an algorithm for turning all that information
into useful search results now on the off chance that you possess a site query
items matter when your pages have higher rankings they help more people find
you the key to higher rankings is making sure your site has the fixings web
indexes requirement for their formulas this is called search engine
optimization or SEO as it turns out most of the big ingredients are known to
let's take a look first words matter search engines account for every word on
the web this way when someone scans for shoe fix, the web crawlers can limit
results to simply the pages that are about those words second titles matter
each page on the web has an official title but you may not ever see it because it's
in the code web crawlers give a great deal of consideration to page titles
since they often summarize the a page like a book's title third links between
websites matter when one web page links to another it's usually a
recommendation telling readers this site has good information on a web page
with a a lot of links coming to it can look great to web crawlers however a few
people attempt to trick the web indexes by creating or by bogus links all over the web
that point to their possess site normally, web indexes can recognize when a
website has a great deal of them and they account for it by giving links from
trustworthy sites more weight in the recipe fourth the words that are used in
links matter to if your the web page says Amazon has lots of books and the word
books is linked search engines can set up that amazon.com is identified with
the word books along these lines when someone searches for books that site will
rank well lastly, search engines care about reputation sites with a predictable
record of crisp connecting with substance and developing quantities of value
joins may be considered rising stars and do well in search rankings these are
just the basics and the formulas are refined and changed all the time great SEO
is tied in with ensuring your website
has great content that's supported by the ingredients that search engines need
for their recipes I'm Lee Lefever and this has been searching engine
optimization explained by common make get familiar with SEO at web index land…
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