Email Marketing Overview
What is Email Marketing?
Email Marketing basically means using emails as a marketing tool to send emails to intended customers to disseminate quality information on products, services solutions of a business.
How Email Marketing Works
* Email Marketing is used to send bulk emails collectively to a set of users with one common email to all.
* Large companies and marketers use exclusive email marketing software, auto responders to send emails.
* Auto responder software allow you to track email sent.
Types Of Email Marketing
* 2 Types of Email Marketing
* Solicited Emails
* Unsolicited Emails
* Solicited Emails are requested such emails to be sent.
* Users provide email ids on a website blog.
* Solicited emails are strongly recommended.
* Unsolicited Emails are those that are sent to people or companies when they have not requested for such an email.
* This is not a good Email Marketing strategy.
Email Marketing Process
The Email Marketing * Process*
1. Define: Name a compaign name a subject enter details.
2. Test: Test through browsers email clients.
3. Send: Deliver immediately or send at scheduled time.
4. Measure: Opens & clicks recipient activity worldview, etc.
5. Report: Email client usage bounce summary social sharing etc.
Conclusion
In this session, we have seen:
* What is Email Marketing
* How Email Marketing Works
* Different Types of Email Marketing
* Email Marketing Process
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