What Is Seo And How It Works

What Is SEO And How It Works

I'm one of the general population you converse with when you call us here at Blue host have you ever wondered how to help more people find your website well here Blue host we have right around 2 million sites and we have a ton of experience helping clients successfully increase web traffic one of the best ways to do this is through what's called site design improvement or SEO for short the objective of this video is to give you a basic overview of how search engines work so you can better understand what site improvement or SEO is about we should begin starting today there are over 130 million registered websites out there on the internet to sort through every last bit of it the vast majority of us depend on web indexes to discover what we need and these hunt engines have become so good that over 90% of people using the web depend on them to discover things currently there's heaps of good web search tools out there but about 83% of people worldwide use Google so that's what we'll use in this video simply remember the ideas were examining applying  on all the other search engines too when you search for something with Google you get back a results page and there's loads of stuff on it this demonstrates to you what number of sites Google found that are probably relevant to what you're looking for here organizations can pay Google to put promotions for when individuals scan for specific things but this is the section most people care about it's the actual results list which is just a list of sites that are well on the way to contain what you're searching for and you'll take note this is just the first results page you can click down there for all the more presently here's the essential part that a great many people simply don't know over 94% of people that use Google only click results on this first page if they don't find what they're looking for they for the most part don't try tapping on ensuing outcome pages rather they typically prefer to just adjust their search terms and start from scratch and of those people who do click on that first page most just snap in what in some cases alluded to as the brilliant triangle or top three or so results in fact about 63% of people just click directly in there this is the reason advancing your site for web indexes or doing SEO is so important when people search for something that's relevant to them and they see your site in their indexed lists they're going to snap and visit your page and these aren't only any guests these are individuals that are searching for exactly what you offer so of anyone they're the most likely to convert into customers subscribers etc but if your website isn't showing up towards the top 3 results or so or if it isn't even on the principal page it's practically similar to your site doesn't exists nobody can even find it now in our example we search for California sandals and we got back around twenty two million site results it's not actually a little number have you ever wondered why some websites show up on this first page and others are stuck path down at the base of the heap well a site's situation in list items is determined by what's referred to as Page Rank every website has a ranking for particular search terms or keywords in the beginning the first search engines worked by tracking all the words on web pages so if you searched for California sandals you'd get back a list of websites containing those two keywords and the websites that had those words frequently were positioned higher and they appeared towards the best of results pages well in 1996 two Stanford PhD students notice while they were researching academic papers that sources that contained a lot of keywords didn't necessarily mean that they were progressively important what matter significantly more was whether those papers were Refered to frequently by other papers so they applied this citation concept to web search they suggested websites that were back link Talaat that is to state we alluded time and again by different sites were more likely to be relevant that's how Google was born search engines today all follow this model they still look at your website's keywords but they then rank your site's relevance on the number and quality of back links to it from other websites so think of it like this watchwords we should Google see your site and realize what it's about back links determine how much Google trusts your site to be relevant so catch phrases are vital in light of the fact that they reveal to Google you're out there however back links  move your website up the food chain that's why the search results you see are called organic or natural results they're constantly changing based on what people actually do out there on the web unsurprisingly as there are the unsurprisingly as there are the two viewpoints to how web search tools find and drink pages there are two corresponding components to SEO first is the on-site component this is where you ensure your site is full of keywords that are pertinent to what your site's about so for instance on the off chance that you move shoes in California you want to ensure important catchphrases are on your site like shoes California Ocean Beach flip-flops shoes leather sand things like that the second component of SEO is called off-site SEO this is where you called off-site SEO this is where you work to make back links to your site that start from different sources connects to your site can be created using articles social media blog posts discussion boards and so on however, remember this the more compelling or real the site is that joins back to you the more effect that back link from that site it's gonna have on your query output positioning with the goal that's it SEO is too essential since it causes you move to the top of applicable list items and since nearly everybody depends intensely on hunt  engines to find anything online SEO is the most effective way to increase traffic to your site good  Web optimization requires some investment so the sooner you begin the swing you climb the outcomes stepping  stool to learn more about SEO watch our next video how to grow your business with SEO and visit our Help Center or feel free to us a call we have SEO masters remaining by to support you and as constantly like subscribe or follow us to get the most recent data tips and uncommon offers.